Increase Amazon Sales Rank
Hello, guys In this article, I will guide you increase amazon sales rank. Actually I will guide you 10 Essential Points to Increase Amazon Sales Rank and Cdiscount part 1.
Many SMEs have launched on Marketplaces, but they are often disappointed with the result, because:
- Selling on Amazon and Cdiscount is not done in one click. It is a profession in its own right and even several professions (SEO specialist, SEA, ADV ..). SMEs do not always understand this difficulty and do not give themselves sufficient means to succeed.
- The cost of sale goes beyond the commission and it is essential for an SME to integrate it into a global omnichannel and multi-marketplace e-commerce strategy to find the right ROI.
We invite you to share with you in two parts, 10 tips from our 10 years of supporting SMEs on Marketplaces. Starting with the 6 almost common points then 4 more specific points specific to Amazon and Cdiscount.
Read also: How can I make 100$ a day
Part one: the almost common points
TIP # 1: Make a common database beforehand
Too often, e-merchants create their files directly on the back offices of marketplaces or via the planned Excel import formats . This is a mistake because marketplaces are a one-way street: it is easy to import data there but much more difficult to export it.
The risk of working directly on your marketplace is simple. When your business takes off and you want to expand into other marketplaces, you will have to start from scratch. A gigantic waste of energy and time in anticipation.
So first create an e-commerce database using your own office tools or specialized software. In the absence of dedicated PIM-type software, good old Excel will do just fine.
Once the work is finalized, it will be necessary to make some adjustments to generate files in the format specific to each Marketplace and adapt to take advantage of the specificities of each search algorithm. But that will remain adjustment.
Note that specialized tools can retrieve your Excel and “map” it to create the files in the format of each marketplace.
TIPS N ° 2: Take care of your visuals
Here are 3 reasons why visuals are so important for selling in Marketplace:
1. A matter of the brain:
According to numerous statistics, the human brain analyzes and processes an image 60,000 times faster than text. This is one of the reasons why the visual has such an impact on the act of purchase.
This principle applies particularly in the Marketplace, where the buyer switches from one product to another in just a few seconds. Where the titles look more and more similar with increasing competition, these are specific visuals that will hold the consumer’s attention and push them to take a detailed interest in your product page.
In addition to being decoded more quickly and easily by the brain, visual information is kept in memory at 80%, against only 20% for a read text.
2. A question of meaning:
Unable to touch, smell or try the product, the visual represents the major element in the decision to buy online.
3. A question of use:
48% of online purchases are made on smartphones (according to the OpinionWay study for Proximis, 02/21). On the smartphone interfaces of Marketplaces, the first elements that jump in the eyes of consumers when they scroll between each product sheet are the visuals, before any textual description.
